Driving a sold-out festival through authentic storytelling and full-funnel performance campaigns

• €1M

  revenue from sales

• 30.4

  ROAS

• €1.23

  CPA

Creating outstanding ROAS through creator partnerships, authentic content, and Smart+ delivery

• 90%

  TA Reach

• 77M

  Video Views

• 10M

  Clicks

Turning Ramadan into a full-funnel growth engine on TikTok

• 4.2M+

  impressions

• 1.43

  CPM

• 0.82

  cost per click

A strategically timed Halloween campaign to promote the film of the season

• +190%

  CTR

• -23%

  MTA CPiS

First to market: Driving incremental subscriptions with TikTok's Multi-Show Experience

• 4X

  higher CTR

• 3.5X

  lower CPC

• 61%

  lower CPL

Sandbox VR used TikTok Search Ads to attract high intent audiences, improve acquisition efficiency, and drive more local bookings across its immersive virtual reality experiences.

• +38%

  Reach on TikTok

• +12%

  Main target purchase intent

• -57%

  improvement in CPA

OOH + TopView effectively reached 25–34s, with TikTok delivering 38% of the incremental reach

• +21%

  lift in tune-in from TikTok media

• +8%

  lift in tune-in from TikTok ads

• +16%

  lift from TFV + high impact formats

Demonstrating TikTok's impact on German viewership with Samba TV as a new measurement partner.

Turning Clicks into Sold-Out Shows: How NYBA became one of the leading marketing companies for Live Entertainment through TikTok

• +99%

  CTR on TopView

• 166%

  CTR on traffic campaigns

• +12%

  Ad Recall lift

Netflix and TikTok Spotlight turned the Squid Game Season 2 launch into an interactive experience

• X12.3

  Increase in Creative Output

• +19%

  CTR

• +6.2%

  ROAS

How Aproria LTD Redefined Creative Efficiency with TikTok’s Avatar API

• 165%

  lift in ticket sales

• 27%

  more efficient CPA

• 48K+

  unique visitors to Magic Hub

Blending product innovation and immersive storytelling to drive cultural relevance and ticket sales for a holiday, horror tentpole theatrical release.